When you’re considering advertising your business online, you have a number of channels and platforms to choose from. Although much of your success depends on the marketing and SEO strategies that are employed, you additionally need to consider which channels to market through.
Social media is a dominating force in today’s world, namely Facebook. Here’s why you should be taking advantage of this platform to grow your business and promote brand awareness online.
Reason #1: Facebook is Where Your Audience Is
In today’s highly-connected world, it’s getting more and more difficult to find people who don’t have a social media account. Facebook is the leader of the networks with over 2.4 billion active users worldwide as of 2019. Nearly 70% of adults in the United States have a Facebook account.
What does this mean for your business? Your target audience is already on Facebook and the reach your business has when you advertise on the platform is significantly higher than most other marketing channels.
Reason #2: Facebook Ads are Highly Customizable
On Facebook, your ads can be simple or intricate. They can be created to achieve a specific goal or to simply increase your brand’s visibility. Some of the different options available to you when you create a Facebook ad are:
- Photos
- Videos
- Carousels (3-5 scrolling images)
- Mobile-specific layout
- Canvas (multiple text blocks, images, videos, etc.)
- Various CTAs (Calls-to-Action)
- Product sets
- Engagement boosters
For each Facebook ad, you choose a goal you’re looking to achieve with the advertisement. Whether it’s website clicks, conversions, page likes, or post shares you’re looking for, this advertising platform can help.
Reason #3: Facebook has Superior Targeting Capabilities
Your audience is already on Facebook. So how do you ensure they’re the ones seeing your Facebook advertisements? Luckily, the platform has exceptional targeting capabilities that allow you to advertise to users based on specific:
- interests
- demographics
- locations
- behaviors
- age ranges
- connections
- languages
…and more.
Reason #4: Facebook Advertising is Affordable
Concerned about not reaching enough consumers online due to your online marketing budget? One of the biggest reasons that small businesses thrive with Facebook ads is because the platform has affordable advertising costs that are completely customizable to adhere to budgets of all sizes.
Campaign customization options allow you to choose the amount of time you want your advertisements to run for, let you set an overall budget, and see how many people your ad will reach based on the daily cost.
Don’t Have Time to Craft the Perfect Facebook Ads?
At Advantage Internet Marketing, we help clients all over Maryland get the leads and conversions they need to grow their business by creating attractive and engaging Facebook ads and efficiently running marketing campaigns. Our online marketing strategists have the expertise it takes to ensure your business is equipped with advertisements on social media that are not only successful in increasing brand awareness and sales, but also affordable and tailored to your budget.
Reach out to us to join many other small businesses that are achieving success by advertising on Facebook today!