Which Keywords Should I Target for SEO?
Search engine optimization (SEO) is a vital component of online visibility and traffic generation. At the heart of a successful SEO strategy lies the careful selection of target keywords. These keywords are the bridge that connects your content to the search queries of your audience. In this blog, we’ll guide you through the art of […]
Marketing Terms Explained: What is a Call-to-Action (CTA)?
In the digital marketing world, a call to action, or CTA, is a message that accompanies digital content that instructs an audience to make an immediate response. As an internet user, you’ve surely seen these before. When you own a business and you’re offering a product or service to the public, a call-to-action is essential […]
Hey Siri, Is Voice Search Helping or Hurting my Business?
According to Google, in 2019, more than 20% of all searches are performed using voice. The popularity of utilizing this modern search method is continuing to rise among consumers, and if your SEO strategy and website aren’t currently suited to work efficiently with this technology, Siri is likely sending potential customers to your competitors first. […]
A.I.’s Impact on SEO: How Your Business Can Adapt
Alexa reads us the morning news and tells us how much traffic we can anticipate on our commute into work. Siri informs us of the name of the nearest taco joint and gives us step-by-step directions to get there. Google predicts our inquiries before we can even type more than two letters in the search bar. […]
Writing Smart Blog Content to Grow Your Business
Blogging for your business is an efficient marketing tool that helps solidify your brand’s web presence and expand your digital reach. This leads to greater website views, more engagements, and ideally, a whole lot of new leads for your business. But what does it take to create smart content that consistently attracts readers and allows […]
Why is Good Content Important for Your Website?
Though there have been many marketing philosophies about website content over the years, it is undeniable good content is important to your website’s success. The question is: What is good content and why does it matter? Let’s take a look. So, What is Good Content Anyway? Good content is all about meeting the needs of […]
7 Steps to Creating an Epic Blog
Are you looking to start a new blog? Truly breaking into the blogging space is not only going to require in-depth knowledge of your industry, but the ability to make your blog stand out from the crowd. In other words, if you want your blog to be successful, you need to know how to make […]
Try These 3 Tips For Writing Engaging Headlines
For most non-marketing focused people and businesses, writing a headline is an afterthought. As much as we hate to admit it, the headline is almost more important the the content itself, and not putting a strategy behind it is a big mistake. Most readers won’t even make it past the headline of the article, if […]
What is Infotainment
Infotainment. You may have heard this buzzword recently in several marketing articles around the web, but what is this new term exactly? And what are we to learn and expect of one of 2017’s most important marketing trends? Infotainment is quite simply put this way: broadcast materials that are meant to both inform and entertain. […]
Content Marketing: Time vs. Worth
Most people think that if they invest a ton of money into marketing that they will see immediate results, which, in all honesty, can be true. Content marketing is one exception to the rule, though. It can often be very cost intensive and yet the results tend to be very slow. If you’re looking for a […]