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Mobile Apps

It’s nearly impossible to find anyone in the modern world that DOESN’T have a smartphone. And on every smartphone, you’ll find a slew of apps for a variety of purposes – from checking sports news to keeping track of bank accounts. Apps give us instant access to the information, entertainment and socializing that we crave. At Advantage Internet Marketing, we understand the important role that mobile apps play in our world, and we want to help you bring yours to life.

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What App Do You Need?

Do you have a great idea for an app but need a talented team to make it happen? We can fill that role! Or maybe you have certain business functions that would be easier to carry out with your smartphone? We can work with you to brainstorm the perfect app to fill that need – then design, develop and launch it! Regardless of what you need your app to do or who will be using it, Advantage Internet Marketing can make your app a reality.

There are many industries that find apps useful for improving their businesses, connecting with customers and many other reasons. Here are just a few industries that can benefit from mobile apps:

• Auto Repair Shops
• Restaurants
• Massage/Spas
• Clothing/Apparel
• Retail
• Barbers/Salons

• Non-Profits
• Gym/Fitness
• Accountants/Tax Professionals
• IT Companies
• Cleaning Companies
• Schools/Colleges

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Designing an App

The process for designing a mobile app is quite different than that for designing a website. Not only do you have to take into account how the app will look on multiple devices, but also how the user will interact with it. Which device features will the app use (GPS, Push Notifications, etc.)? What information does the user need to see when the app first loads? These, and many other questions, need to be answered during the design process. And on top of it all, an app must be user friendly and engaging enough to keep a user coming back for more.

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iPhone or Android?

You know what you want your app to do, but where do you want it to be available? Both iPhone and Android are very popular platforms, each with its own advantages and disadvantages regarding functionality, distribution, and revenue production.  Many of the more popular apps are available on both platforms, but there are some that are made specifically for the particular operating system. It all depends on how much you want to invest and where you think your potential users are more likely to come from. Either way, we can develop for either platform and get it onto their respective app stores.

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Making Money

As with websites, there are many different ways to monetize an app. The most obvious way is to charge a price to download the app. However, this can dissuade people who don’t want to pay up front because there are many free apps available. Other ways to generate income are to offer in-app purchases or to sell advertising on your app. You could even use your app to sell products from your business. Or you can use your app merely as a tool to help existing customers get in touch with you and keep track of services, without charging them a dime.

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Get Your App Out to the World

Once you have an app on the iTunes App Store or Google Play, it is available to millions of people for download. In 2015, there were over 100 million apps downloaded from the iTunes store alone. If you have a genius idea or need some help coming up with an app that will work for your business, our Mobile app development experts can help. Just contact us online or give us a call!
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